Sitting pregnant on the balcony one night with her husband, Ruchika was contemplating how they could instill the values and ideals that they held dear and the concept of making a difference into their children. Ruchika decided that she wanted to create a company based on the principal of reciprocity. She created Booda Brand on the premise of “One for You, One for Humanity.” For every single Booda Brand product purchased, a book would be gifted to a child in need through the incredible organization Room to Read. The company makes organic newborn and baby clothes, each emblazoned with the words “I will make a difference,” and packaged in a gift box resembling a book. Last year, Oprah took notice and put the Booda Brand tees on the “O List” in her magazine and on her website.
Photographer: Diane Macdonald