Jane is the catalyst behind many of the 150-plus farmers’ markets operating in Australia. The paddock-to-plate concept is simple - you shop directly from the people who grow, fatten, catch or artisan value-add the food you buy. It is a direct transaction that sustains and celebrates farming families and emerging food businesses. The markets Jane helped develop work at both ends of the spectrum - they create a vibrant community spirit, offering a face and a sense of place to the produce you buy, and the farmers and business owners have a new, sustainable, profitable and convivial direct sales platform, adding to the economic and social welfare of the communities involved.
Photographer: Diane Macdonald
Location: Eveleigh Markets, Darlington, Sydney